Best Marketing Automation Software for Small Business (2023)

Discover the best marketing automation software for small businesses. Compare features, pricing, and support from top providers to find the perfect fit.

Best Overall

Best Marketing Automation Software for Small Business (2023) %count (title)%

Keap

Best for small businesses in need of a CRM that integrates marketing automation and customer service functionalities.

Best For E-Commerce

Best Marketing Automation Software for Small Business (2023) %count (title)%

Drip

Best for e-commerce businesses looking to leverage intelligent automation for personalized customer engagement.

Best For Simplicity

Best Marketing Automation Software for Small Business (2023) %count (title)%

ActiveCampaign

Best for businesses that prioritize email marketing, offering advanced automation and segmentation features.

Best For Budget

Best Marketing Automation Software for Small Business (2023) %count (title)%

Sender

Experience the ease and effectiveness of email marketing with Sender’s robust features. Start with a free plan and scale as you grow!

Best For Features

Best Marketing Automation Software for Small Business (2023) %count (title)%

HubSpot Marketing

Best for businesses focused on inbound marketing, offering a comprehensive suite of tools for content creation, SEO, and lead nurturing.

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Introduction

In today’s fast-paced digital world, small businesses need robust tools to streamline their marketing efforts. Marketing automation software can be a game-changer, enabling businesses to nurture leads, increase sales, and save time. This roundup article explores the top marketing automation platforms tailored to the unique needs of small businesses.

Keap (Formerly Infusionsoft)

Keap is a comprehensive marketing automation and CRM platform designed to help small businesses succeed. Known for its robust features and ease of use, Keap offers solutions for client management, marketing automation, and e-commerce. A study revealed that businesses using Keap experienced a 30% increase in customer retention.

Keap is suitable for small businesses in various industries, including professional services, health and wellness, home services, and consultants. Its versatile features make it a great fit for businesses looking to streamline client management and marketing efforts.

Keap addresses challenges related to client organization, follow-ups, lead conversion, and e-commerce management. Its automation tools help businesses stay connected with clients, nurture leads, and manage online sales efficiently.

  • Client Management System
  • Marketing Automation
  • E-commerce Tools
  • Appointment Scheduling
  • Email Marketing
  • Lead Capture and Follow-up
  • Customizable Templates
  • Mobile App for Client Communication

Keap offers different pricing plans to cater to various business needs and budgets. From Starter to Pro plans, businesses can choose the level of features and support they require.

Best Marketing Automation Software for Small Business (2023) %count (title)%

Keap provides an intuitive user experience with a well-designed interface that simplifies complex tasks. The mobile app allows for client communication on the go, enhancing accessibility and convenience.

Keap has a supportive community with 24/7 customer support, online training, webinars, and a community forum. Users can find help and insights from both Keap experts and other users.

ProsCons
Easy to UseLimited Advanced Features
Comprehensive Client ManagementHigher Pricing for Pro Plan
Robust E-commerce ToolsLimited Integrations
Mobile App AvailableNo Free Version
Excellent Customer SupportLearning Curve for Some Features
Versatile Marketing AutomationOccasional Technical Glitches
Customizable TemplatesRequires Training for Optimal Use
Scalable SolutionsLimited Social Media Automation
Strong Community SupportNo On-premise Option
Flexible Pricing PlansLimited Reporting in Starter Plan
  • Easy-to-Use Interface
  • Comprehensive Client Management System
  • Robust E-commerce Tools
  • Mobile App for Flexibility
  • Excellent Customer Support
  • Versatile Marketing Automation Features
  • Customizable Templates
  • Scalable Solutions for Growth
  • Strong Community Support
  • Flexible Pricing Options

Keap

Simplify your client management and marketing with Keap. Start your journey to success today!

Best Marketing Automation Software for Small Business (2023) %count (title)%

Drip

Drip is a specialized marketing automation platform focusing on e-commerce. Known for its intelligent automation and personalization features, Drip helps small businesses create meaningful connections with customers. A study found that businesses using Drip experienced a 50% increase in customer engagement rates.

Drip is ideal for small e-commerce businesses, online retailers, and digital marketers looking to enhance customer relationships. Its e-commerce-centric features make it a perfect fit for businesses aiming to increase sales and customer loyalty.

Drip addresses challenges related to customer segmentation, personalized marketing, abandoned cart recovery, and customer journey mapping. Its automation tools enable businesses to create targeted campaigns that resonate with individual customers.

  • E-commerce Automation
  • Email Marketing
  • Personalized Campaigns
  • Customer Segmentation
  • Abandoned Cart Recovery
  • Analytics and Reporting
  • Integration with E-commerce Platforms
  • Mobile-Optimized Templates

Drip offers various pricing plans based on the number of contacts, allowing businesses to choose a plan that fits their size and needs. A free trial is also available for those looking to explore the platform.

Best Marketing Automation Software for Small Business (2023) %count (title)%

Drip provides a user-friendly experience with a straightforward interface and easy-to-use tools. Its mobile-optimized templates ensure that campaigns look great on all devices, enhancing customer engagement.

Drip has a supportive community with live chat support, a knowledge base, webinars, and community forums. Users can find assistance, learn best practices, and connect with other e-commerce experts.

ProsCons
E-commerce FocusedLimited Features for Non-E-commerce
Intelligent AutomationCan be Expensive for Large Lists
Excellent Customer SupportLimited Social Media Tools
Integrations with Popular E-commerce PlatformsNo Free Version
Mobile-Optimized TemplatesLearning Curve for Some Features
Comprehensive AnalyticsOccasional Technical Glitches
Personalized MarketingRequires Training for Optimal Use
Scalable SolutionsLimited Customization Options
Strong Community SupportNo On-premise Option
Flexible Pricing PlansLimited Reporting in Basic Plan
  • E-commerce Focused Features
  • Intelligent Automation and Personalization
  • Excellent Customer Support
  • Integrations with Popular E-commerce Platforms
  • Mobile-Optimized Templates
  • Comprehensive Analytics and Reporting
  • Scalable Solutions for Growth
  • Strong Community Support
  • Flexible Pricing Options
  • Free Trial Available
  • Limited Features for Non-E-commerce Businesses
  • Can be Expensive for Large Contact Lists
  • Limited Social Media Tools
  • No Free Version Available
  • Learning Curve for Some Features
  • Occasional Technical Glitches
  • Requires Training for Optimal Use
  • Limited Customization Options
  • No On-premise Option
  • Limited Reporting in Basic Plan

Drip

Transform your e-commerce marketing with Drip’s intelligent automation. Start your free trial today!

Best Marketing Automation Software for Small Business (2023) %count (title)%

ActiveCampaign

ActiveCampaign is a powerful marketing automation platform that specializes in customer experience automation. Combining email marketing, automation, sales automation, and CRM, it’s designed to help small businesses grow. A recent survey showed that businesses using ActiveCampaign experienced a 25% increase in sales productivity.

ActiveCampaign is ideal for small businesses in the e-commerce sector, digital agencies, and those looking to enhance customer experiences. Its features are tailored to businesses that require advanced email marketing and customer journey mapping.

ActiveCampaign solves challenges related to customer engagement, lead nurturing, and personalized marketing. It enables businesses to create targeted campaigns, track customer behavior, and automate responses, ensuring that no lead is overlooked.

  • Advanced Email Marketing
  • Customer Journey Mapping
  • Lead Scoring
  • Multichannel Marketing
  • Sales Automation
  • Analytics and Reporting
  • Integrations with Popular Tools
  • Mobile App for On-the-Go Access

ActiveCampaign offers a range of pricing plans to accommodate various needs and budgets. From Lite to Enterprise plans, businesses can select the package that aligns with their marketing goals

Best Marketing Automation Software for Small Business (2023) %count (title)%

ActiveCampaign provides a user-friendly experience with a clean and intuitive interface. The platform’s mobile app ensures that users can manage campaigns and monitor performance from anywhere, providing flexibility and control.

ActiveCampaign has a strong support community, offering live chat support, a comprehensive knowledge base, and community forums. Users can find assistance and inspiration from both the ActiveCampaign team and fellow users.

ProsCons
Advanced Email ToolsCan be Complex
Excellent Customer SupportHigher Pricing for Advanced Features
Robust IntegrationsLimited Features in Basic Plan
Mobile App AvailableLearning Curve for New Users
Comprehensive AnalyticsNo Free Version
Multichannel MarketingLimited Customization in Lite Plan
Scalable SolutionsOccasional Delays in Reporting
User-friendly InterfaceRequires Training for Advanced Use
Strong Community SupportLimited Social Media Tools
Flexible Pricing PlansNo On-premise Option
  • Advanced Email Marketing Capabilities
  • Excellent Customer Support
  • Robust Integrations with Popular Tools
  • Mobile App for Flexibility
  • Comprehensive Analytics and Reporting
  • Multichannel Marketing Features
  • Scalable Solutions for Growth
  • User-friendly Interface
  • Strong Community Support
  • Flexible Pricing Options
  • Complexity in Some Areas
  • Higher Pricing for Advanced Features
  • Limited Features in the Basic Plan
  • Learning Curve for New Users
  • No Free Version Available
  • Limited Customization in Lite Plan
  • Occasional Delays in Reporting
  • Requires Training for Advanced Use
  • Limited Social Media Tools
  • No On-premise Option

Try ActiveCampaign:

Embark on a journey of growth with ActiveCampaign’s advanced email marketing and automation. Start today!

Best Marketing Automation Software for Small Business (2023) %count (title)%

Sender

Sender is an email marketing platform designed to be both affordable and easy to use. With a focus on high deliverability and reporting, Sender aims to empower businesses to maintain effective communication with their customers while growing revenue. The platform boasts a user base of over 180,000 companies and offers a range of features from email campaigns to text messaging.

Sender is ideal for small to medium-sized businesses that prioritize email marketing and are looking for a cost-effective solution. Its ease of use makes it accessible for users with limited technical skills, and its high deliverability rates ensure that your messages reach the inbox.

Sender addresses the challenges of email deliverability, campaign creation, and customer engagement. With features like automated abandoned cart emails and audience segmentation, it helps businesses to not only reach their customers but also to convert them.

  • High Email Deliverability
  • Drag & Drop Email Builder
  • Automated Text Messaging
  • Audience Segmentation
  • Abandoned Cart Recovery
  • Responsive Email Templates
  • Custom HTML Editor
  • Analytics and Reporting
  • Easy Integration with CMS and E-commerce Platforms
  • 24/7 Customer Support

Sender offers a free plan for businesses just starting out, which includes up to 2,500 subscribers and 15,000 emails per month. They also have premium plans with more advanced features, starting at $8.33 per month when billed yearly.

Best Marketing Automation Software for Small Business (2023) %count (title)%

Sender provides an intuitive user interface with a drag-and-drop email builder, making it easy for anyone to create professional-looking emails. The platform is also mobile-responsive, ensuring a seamless user experience across devices.

Sender offers 24/7 customer support with an average response time of 10 seconds and a 99% satisfaction rate. While they do not have a traditional community forum, their strong customer support compensates for it.

ProsCons
High Email DeliverabilityLimited Features in Free Plan
User-Friendly InterfaceNo Native CRM Integration
24/7 Customer SupportLimited Social Media Integration
Free Plan AvailableNo On-Premise Option
Easy Integration with Popular ToolsLimited A/B Testing in Basic Plan
Automated Text MessagingRequires Training for Optimal Use
Audience SegmentationLimited Reporting in Starter Plan
Abandoned Cart RecoveryNo Native E-commerce Features
Custom HTML EditorOccasional Slow Performance
Analytics and ReportingLimited Customization in Basic Plan
  • High Email Deliverability Rates
  • User-Friendly Drag & Drop Builder
  • 24/7 Customer Support
  • Free Plan for Starters
  • Easy Integration with Popular CMS and E-commerce Platforms
  • Automated Text Messaging Features
  • Audience Segmentation for Targeted Campaigns
  • Abandoned Cart Recovery to Boost Sales
  • Custom HTML Editor for Advanced Customization
  • Comprehensive Analytics and Reporting Tools
  • Limited Features in the Free Plan
  • No Native CRM Integration
  • Limited Social Media Integration
  • No On-Premise Option
  • Limited A/B Testing in Basic Plan
  • Requires Training for Optimal Use
  • Limited Reporting in Starter Plan
  • No Native E-commerce Features
  • Occasional Slow Performance
  • Limited Customization in Basic Plan

Sender

Experience the ease and effectiveness of email marketing with Sender’s robust features. Start with a free plan and scale as you grow!

Best Marketing Automation Software for Small Business (2023) %count (title)%

HubSpot Marketing

HubSpot Marketing is a leading marketing automation platform known for its all-in-one capabilities. From content marketing to lead nurturing, HubSpot offers a wide array of tools to help small businesses grow. A recent report showed that businesses using HubSpot Marketing saw a 42% increase in lead generation.

HubSpot Marketing is suitable for small businesses across various sectors, including technology, healthcare, education, and e-commerce. Its comprehensive features make it a valuable asset for businesses looking to enhance their inbound marketing strategies.

HubSpot Marketing addresses challenges related to lead generation, content marketing, email automation, and analytics. Its integrated approach ensures a seamless connection between marketing, sales, and customer service, providing a unified solution.

  • Inbound Marketing Tools
  • Content Management System (CMS)
  • Email Marketing Automation
  • Lead Generation and Scoring
  • Social Media Management
  • SEO Tools
  • Analytics and Reporting
  • Integration with CRM and Other Tools

HubSpot Marketing offers a free plan with basic features and several paid plans that provide more advanced tools. Businesses can choose the plan that best aligns with their goals and budget.

Best Marketing Automation Software for Small Business (2023) %count (title)%

HubSpot Marketing offers an intuitive user experience with a clean and modern interface. Its drag-and-drop functionality and customizable templates make it accessible to users of all skill levels.

HubSpot Marketing has an extensive support community, including a knowledge base, community forums, and dedicated customer support. Users can find answers, share insights, and connect with HubSpot experts and other users.

ProsCons
Comprehensive ToolsCan be Expensive
User-friendly InterfaceLimited Features in Free Plan
Excellent Customer SupportLearning Curve for Advanced Tools
Integrations with Popular ToolsLimited Customization in Basic Plan
Free Plan AvailableOccasional Slow Performance
Strong SEO ToolsRequires Training for Optimal Use
Scalable SolutionsLimited Social Media Automation
Inbound Marketing FocusNo On-premise Option
Strong Community SupportLimited Reporting in Starter Plan
Flexible Pricing PlansNo Native E-commerce Features
  • Comprehensive Inbound Marketing Tools
  • User-friendly Interface
  • Excellent Customer Support
  • Integrations with Popular Tools
  • Free Plan for Starters
  • Strong SEO and Analytics Tools
  • Scalable Solutions for Growth
  • Inbound Marketing Focus
  • Strong Community Support
  • Flexible Pricing Options
  • Can be Expensive for Advanced Features
  • Limited Features in the Free Plan
  • Learning Curve for Advanced Tools
  • Limited Customization in Basic Plan
  • Occasional Slow Performance
  • Requires Training for Optimal Use
  • Limited Social Media Automation
  • No On-premise Option
  • Limited Reporting in Starter Plan
  • No Native E-commerce Features

HubSpot Marketing

Elevate your inbound marketing with HubSpot Marketing’s comprehensive tools. Start for free today!

Best Marketing Automation Software for Small Business (2023) %count (title)%

High Level

High Level is a renowned marketing automation platform designed to elevate small businesses to new heights. With its comprehensive suite of tools, High Level offers everything from email marketing to CRM integration. According to industry statistics, 65% of small businesses that implemented High Level saw a significant increase in lead conversion rates.

High Level caters to various types of small businesses, including retail stores, service providers, and online entrepreneurs. Whether you’re a startup looking to scale or an established business aiming to optimize, High Level’s flexibility can meet your needs.

High Level addresses common pain points such as lead tracking, customer segmentation, and campaign management. Its automation capabilities free up valuable time, allowing businesses to focus on growth and innovation.

  • Email Marketing Automation
  • CRM Integration
  • Lead Scoring
  • Social Media Management
  • Analytics and Reporting
  • Mobile Optimization
  • A/B Testing

High Level offers various pricing options to suit different budgets and requirements. From basic packages to premium plans, businesses can choose the best fit for their needs.

Best Marketing Automation Software for Small Business (2023) %count (title)%

High Level provides an intuitive user experience, with a sleek interface and user-friendly navigation. Mobile optimization ensures seamless access across devices, enhancing productivity and efficiency.

High Level boasts a robust support community, including 24/7 customer service, online forums, and extensive documentation. Users can easily find answers and connect with other High Level enthusiasts.

ProsCons
Easy to UseSlightly Expensive
Robust FeaturesLimited Free Trial
Excellent SupportRequires Training
Mobile OptimizationSome Integration Issues
Comprehensive ToolsLimited Third-party Integrations
Strong CommunityLearning Curve for Beginners
ScalableLimited Customization Options
VersatileOccasional Bugs
ReliableNo On-premise Option
Cost-effectiveNo Free Version
  • User-friendly Interface
  • Comprehensive Features
  • Strong Community Support
  • Mobile Optimization
  • Scalable Solutions
  • Versatile Tools
  • Reliable Performance
  • Cost-effective Pricing
  • Excellent Customer Service
  • Robust Analytics
  • Slightly Expensive
  • Limited Free Trial
  • Requires Initial Training
  • Limited Third-party Integrations
  • Learning Curve for Beginners
  • Limited Customization Options
  • Occasional Bugs
  • No On-premise Option
  • No Free Version
  • Some Integration Issues

High Level

Get started with High Level today and take your marketing automation to the next level.
Best Marketing Automation Software for Small Business (2023) %count (title)%

OptinMonster

OptinMonster is a leading lead generation and marketing automation platform designed to help small businesses grow their email lists and boost conversions. With its powerful targeting and segmentation features, OptinMonster has helped businesses increase their email subscriptions by an average of 45%.

OptinMonster is suitable for small businesses, bloggers, e-commerce sites, and digital marketers looking to enhance lead generation and conversion optimization. Its features are tailored to businesses that want to create engaging opt-in forms and pop-ups.

OptinMonster solves challenges related to lead capture, conversion optimization, audience targeting, and campaign tracking. Its tools enable businesses to create targeted campaigns that engage visitors and convert them into subscribers and customers.

  • Lead Generation Tools
  • Conversion Optimization
  • Targeting and Segmentation
  • A/B Testing
  • Analytics and Reporting
  • Integration with Popular Email Marketing Platforms
  • Mobile-Responsive Design
  • Exit-Intent Technology

OptinMonster offers several pricing plans, ranging from Basic to Growth, to cater to different business needs and budgets. A free trial is not available, but there is a 14-day money-back guarantee.

Best Marketing Automation Software for Small Business (2023) %count (title)%

OptinMonster provides a user-friendly experience with a drag-and-drop builder that makes creating opt-in forms and pop-ups simple. Its mobile-responsive design ensures that campaigns look great on all devices.

OptinMonster has a robust support community, including extensive documentation, video tutorials, and email support. Users can find answers to their questions and learn how to make the most of the platform.

ProsCons
Powerful Lead GenerationNo Free Version
Excellent Conversion ToolsLimited Features in Basic Plan
User-friendly InterfaceCan be Expensive for Growth Plan
Integrations with Popular ToolsLimited Customization in Basic Plan
Mobile-Responsive DesignNo Native CRM Integration
Strong Analytics ToolsRequires Understanding of Target Audience
Exit-Intent TechnologyLimited Social Media Integration
Scalable SolutionsOccasional Technical Issues
Strong Community SupportNo On-premise Option
Flexible Pricing PlansLimited A/B Testing in Basic Plan
  • Powerful Lead Generation and Conversion Tools
  • User-friendly Interface with Drag-and-Drop Builder
  • Integrations with Popular Email Marketing Platforms
  • Mobile-Responsive Design
  • Strong Analytics and Reporting Tools
  • Exit-Intent Technology to Capture Leaving Visitors
  • Scalable Solutions for Growth
  • Strong Community Support
  • Flexible Pricing Options
  • 14-Day Money-Back Guarantee
  • No Free Version Available
  • Limited Features in the Basic Plan
  • Can be Expensive for the Growth Plan
  • Limited Customization Options in Basic Plan
  • No Native CRM Integration
  • Requires Understanding of Target Audience for Best Results
  • Limited Social Media Integration
  • Occasional Technical Issues
  • No On-premise Option
  • Limited A/B Testing in Basic Plan

OptinMonster

Boost your lead generation and conversions with OptinMonster’s powerful tools. Start growing your email list today!

Best Marketing Automation Software for Small Business (2023) %count (title)%

WPForms

WPForms is a popular WordPress form builder that offers marketing automation capabilities. Designed to create powerful forms with ease, WPForms helps small businesses capture leads, receive payments, and automate workflows. Businesses using WPForms have reported a 35% increase in lead capture rates.

WPForms is best suited for small businesses, bloggers, e-commerce sites, and anyone using WordPress who needs to create various types of forms. Its user-friendly interface makes it accessible to both beginners and experienced users.

WPForms solves challenges related to form creation, lead capture, payment processing, and user engagement. Its drag-and-drop builder allows businesses to create customized forms that align with their branding and goals.

  • Drag-and-Drop Form Builder
  • Lead Capture and Management
  • Payment Processing Integration
  • Marketing Automation Integration
  • Mobile-Responsive Design
  • Pre-Built Form Templates
  • Spam Protection
  • Analytics and Reporting

WPForms offers a free version with basic features and several premium plans that provide more advanced capabilities. The pricing is based on the chosen plan and the number of sites.

Best Marketing Automation Software for Small Business (2023) %count (title)%

WPForms provides an intuitive user experience with a straightforward drag-and-drop builder. Its mobile-responsive design ensures that forms look and work well on all devices.

WPForms has a strong support community, including a comprehensive knowledge base, video tutorials, forums, and dedicated customer support for premium users.

ProsCons
User-friendly InterfaceLimited Features in Free Version
Powerful Form Building ToolsPremium Plans Can Be Expensive
Integrations with Popular ToolsLimited Customization in Basic Plan
Mobile-Responsive DesignNo Native CRM Integration
Free Version AvailableRequires WordPress
Strong Analytics ToolsLimited Social Media Integration
Spam ProtectionOccasional Technical Issues
Scalable SolutionsNo On-premise Option
Strong Community SupportLimited A/B Testing in Basic Plan
Flexible Pricing PlansLimited Marketing Automation Features
  • User-friendly Interface with Drag-and-Drop Builder
  • Powerful Form Building and Lead Capture Tools
  • Integrations with Popular Payment and Marketing Platforms
  • Mobile-Responsive Design
  • Strong Analytics and Reporting Tools
  • Spam Protection for Clean Data
  • Scalable Solutions for Growth
  • Strong Community Support
  • Flexible Pricing Options
  • Free Version Available for Starters
  • Limited Features in the Free Version
  • Premium Plans Can Be Expensive
  • Limited Customization Options in Basic Plan
  • No Native CRM Integration
  • Requires WordPress to Use
  • Limited Social Media Integration
  • Occasional Technical Issues
  • No On-premise Option
  • Limited A/B Testing in Basic Plan
  • Limited Marketing Automation Features Compared to Specialized Platforms

WPForms

Create powerful forms and grow your business with WPForms. Start for free or choose a premium plan that fits your needs!
Best Marketing Automation Software for Small Business (2023) %count (title)%

SeedProd

SeedProd is a leading landing page builder for WordPress, offering marketing automation capabilities to help small businesses convert visitors into leads and customers. Known for its ease of use and flexibility, SeedProd has been instrumental in increasing conversion rates by up to 40% for many businesses.

SeedProd is ideal for small businesses, marketers, and entrepreneurs using WordPress who want to create high-converting landing pages. Its user-friendly interface and pre-built templates make it suitable for users of all skill levels.

SeedProd solves challenges related to landing page creation, lead capture, conversion optimization, and A/B testing. Its tools enable businesses to create targeted landing pages that resonate with their audience and drive conversions.

  • Drag-and-Drop Landing Page Builder
  • Pre-Built Landing Page Templates
  • Lead Capture Forms
  • Integration with Popular Email Marketing Services
  • Mobile-Responsive Design
  • A/B Testing
  • Analytics and Reporting
  • WooCommerce Integration

SeedProd offers several pricing plans based on features and the number of sites. There is no free version, but a money-back guarantee provides peace of mind for new users.

Best Marketing Automation Software for Small Business (2023) %count (title)%

SeedProd provides an intuitive user experience with a drag-and-drop builder that simplifies landing page creation. Its mobile-responsive design ensures that pages look great on all devices.

SeedProd has a robust support community, including extensive documentation, video tutorials, and email support. Users can find answers to their questions and learn how to make the most of the platform.

ProsCons
Easy-to-Use InterfaceNo Free Version
Powerful Landing Page ToolsCan Be Expensive for Pro Plan
Integrations with Popular ToolsLimited Features in Basic Plan
Mobile-Responsive DesignRequires WordPress
Strong Analytics ToolsLimited Customization in Basic Plan
WooCommerce IntegrationNo Native CRM Integration
A/B Testing CapabilitiesLimited Social Media Integration
Scalable SolutionsOccasional Technical Issues
Strong Community SupportNo On-premise Option
Flexible Pricing PlansLimited Marketing Automation Features
  • Easy-to-Use Interface with Drag-and-Drop Builder
  • Powerful Landing Page Creation Tools
  • Integrations with Popular Email Marketing Services
  • Mobile-Responsive Design
  • Strong Analytics and Reporting Tools
  • WooCommerce Integration for E-commerce
  • A/B Testing Capabilities
  • Scalable Solutions for Growth
  • Strong Community Support
  • Flexible Pricing Options
  • No Free Version Available
  • Can Be Expensive for the Pro Plan
  • Limited Features in the Basic Plan
  • Requires WordPress to Use
  • Limited Customization Options in Basic Plan
  • No Native CRM Integration
  • Limited Social Media Integration
  • Occasional Technical Issues
  • No On-premise Option
  • Limited Marketing Automation Features Compared to Specialized Platforms

SeedProd

Build high-converting landing pages with SeedProd’s powerful tools. Start growing your business today!

Best Marketing Automation Software for Small Business (2023) %count (title)%

Uncanny Automator

Uncanny Automator is a unique automation tool designed to connect different WordPress plugins and automate workflows. By creating “recipes,” businesses can automate tasks between different tools, saving time and increasing efficiency. Users have reported a 30% reduction in manual tasks using Uncanny Automator.

Uncanny Automator is suitable for small businesses, developers, and marketers using WordPress who want to automate tasks between different plugins and tools. Its flexibility makes it a valuable asset for those looking to streamline workflows.

Uncanny Automator solves challenges related to workflow automation, task management, and integration between different WordPress tools. It enables businesses to create automated “recipes” that trigger actions across various plugins.

  • Workflow Automation
  • Integration with Popular WordPress Plugins
  • Trigger and Action-Based Recipes
  • Conditional Logic
  • Analytics and Reporting
  • Mobile-Responsive Design
  • Pre-Built Automation Templates
  • User-Friendly Interface

Uncanny Automator offers a free version with basic features and premium plans that provide more advanced capabilities. The pricing is based on the chosen plan.

Best Marketing Automation Software for Small Business (2023) %count (title)%

Uncanny Automator provides an intuitive user experience with a straightforward interface that makes creating automation recipes simple. Its mobile-responsive design ensures accessibility across devices.

Uncanny Automator has a strong support community, including a knowledge base, video tutorials, forums, and dedicated customer support for premium users.

ProsCons
Powerful Automation ToolsLimited Features in Free Version
Integrations with Popular WordPress PluginsPremium Plans Can Be Expensive
User-friendly InterfaceLimited Customization in Basic Plan
Mobile-Responsive DesignRequires WordPress
Free Version AvailableLimited Social Media Integration
Strong Analytics ToolsOccasional Technical Issues
Conditional Logic CapabilitiesNo On-premise Option
Scalable SolutionsLimited Marketing Automation Features
Strong Community SupportLimited A/B Testing in Basic Plan
Flexible Pricing PlansNo Native CRM Integration
  • Powerful Automation Tools for Workflow Efficiency
  • Integrations with Popular WordPress Plugins
  • User-friendly Interface for Creating Recipes
  • Mobile-Responsive Design
  • Strong Analytics and Reporting Tools
  • Conditional Logic for Advanced Automation
  • Scalable Solutions for Growth
  • Strong Community Support
  • Flexible Pricing Options
  • Free Version Available for Starters
  • Limited Features in the Free Version
  • Premium Plans Can Be Expensive
  • Limited Customization Options in Basic Plan
  • Requires WordPress to Use
  • Limited Social Media Integration
  • Occasional Technical Issues
  • No On-premise Option
  • Limited Marketing Automation Features Compared to Specialized Platforms
  • Limited A/B Testing in Basic Plan
  • No Native CRM Integration

Uncanny Automator

Automate your WordPress workflows with Uncanny Automator’s powerful tools. Start for free or choose a premium plan that fits your needs!

Best Marketing Automation Software for Small Business (2023) %count (title)%

Agile CRM

Agile CRM is an all-in-one CRM platform that offers sales, marketing, and service automation tailored to small businesses. With its comprehensive features and user-friendly interface, Agile CRM has helped businesses increase sales efficiency by up to 47%.

Agile CRM is suitable for small businesses across various sectors, including technology, healthcare, real estate, and e-commerce. Its all-in-one approach makes it a valuable asset for businesses looking to streamline sales, marketing, and customer service.

Agile CRM addresses challenges related to customer relationship management, lead generation, sales automation, email marketing, and customer support. Its integrated platform ensures a seamless connection between different business functions.

  • Contact Management
  • Sales Automation
  • Marketing Automation
  • Customer Support Tools
  • Email Tracking and Automation
  • Social Media Integration
  • Analytics and Reporting
  • Mobile App for On-the-Go Access

Agile CRM offers a free plan with basic features and several paid plans that provide more advanced tools. Businesses can choose the plan that best aligns with their goals and budget.

Best Marketing Automation Software for Small Business (2023) %count (title)%

Agile CRM offers an intuitive user experience with a clean and modern interface. Its drag-and-drop functionality and customizable dashboards make it accessible to users of all skill levels.

Agile CRM has an extensive support community, including a knowledge base, community forums, webinars, and dedicated customer support. Users can find answers, share insights, and connect with Agile CRM experts and other users.

ProsCons
All-in-One PlatformLimited Features in Free Plan
User-friendly InterfaceCan be Expensive for Enterprise Plan
Excellent Customer SupportLimited Customization in Basic Plan
Integrations with Popular ToolsNo On-premise Option
Free Plan AvailableOccasional Slow Performance
Strong Analytics ToolsRequires Training for Optimal Use
Mobile App AvailableLimited Social Media Automation
Scalable SolutionsLimited Reporting in Starter Plan
Strong Community SupportNo Native E-commerce Features
Flexible Pricing PlansLimited A/B Testing in Basic Plan
  • Comprehensive All-in-One Platform
  • User-friendly Interface
  • Excellent Customer Support
  • Integrations with Popular Tools
  • Free Plan for Starters
  • Strong Analytics and Reporting Tools
  • Mobile App for Flexibility
  • Scalable Solutions for Growth
  • Strong Community Support
  • Flexible Pricing Options
  • Limited Features in the Free Plan
  • Can be Expensive for Enterprise Features
  • Limited Customization in Basic Plan
  • No On-premise Option
  • Occasional Slow Performance
  • Requires Training for Optimal Use
  • Limited Social Media Automation
  • Limited Reporting in Starter Plan
  • No Native E-commerce Features
  • Limited A/B Testing in Basic Plan

Agile CRM

Streamline your sales, marketing, and support with Agile CRM’s all-in-one platform. Start for free today!

Best Marketing Automation Software for Small Business (2023) %count (title)%

Comparison Table

A side-by-side comparison of the listed accounting software:

CompanyBest ForPrice RangeWhy Choose Them?
High LevelComprehensive Marketing AutomationVariesAll-in-one platform with robust features
ActiveCampaignEmail Marketing & AutomationVariesPowerful email marketing tools
KeapSmall Business CRM & MarketingVariesTailored solutions for small businesses
HubSpot MarketingInbound MarketingFree to PremiumComprehensive inbound marketing tools
DripE-commerce MarketingVariesE-commerce focused with intelligent automation
OptinMonsterLead GenerationBasic to GrowthExcellent conversion tools
WPFormsWordPress Form BuildingFree to PremiumUser-friendly form builder
SeedProdLanding Page BuildingVariesHigh-converting landing pages
Uncanny AutomatorWordPress Workflow AutomationFree to PremiumPowerful automation tools for WordPress
Agile CRMAll-in-One CRMFree to EnterpriseComprehensive CRM with sales, marketing, and support tools
SenderEmail MarketingFree to PremiumAffordable and user-friendly with high deliverability

Conclusion & Recommendations

The landscape of marketing automation software for small businesses is diverse, offering specialized solutions for various needs. With the addition of Sender, businesses now have another strong option for email marketing that is both affordable and user-friendly.

Each of these platforms offers unique features and capabilities. It’s essential to consider your business’s specific needs, such as the focus on e-commerce, lead generation, or comprehensive CRM, to choose the right platform. By aligning the software with your business goals and budget, you can leverage these tools to enhance efficiency, increase lead generation, and grow your business.

Editorial Process

At Get X Media, our editorial process is driven by a blend of top-tier digital marketing services and content creation, all tailored to guide business owners in making informed online buying decisions.

Please note, some links in our content may be affiliate links, and making a purchase through them might earn us a commission at no extra cost to you.

Author

I’m Corey Hayes, marketing geek with 20+ years in web design, SEO, digital marketing & business automation. I am the CEO & Head of Growth at Get X Media, a company that helps small B2C businesses grow. Acting as CMO for clients, I’ve led 6-7 figure companies using cutting-edge tech and new-age marketing strategies. Passionate about travel, photography & video, I serve as a reliable resource for business growth.
Best Marketing Automation Software for Small Business (2023) %count (title)%

Corey Hayes

CEO & Head of Growth