Ampt Over Electric - Digital Marketing Case Study
At Get X Media, we proudly talk about and support our clients in every way possible. The following is a case study of our digital marketing services at work. We share these as badges of honour and as thank you to our clients for continuing to support our business and put trust in our digital marketing services.
review from the client
Ampt Over Electric
The first order of business was to address Ampt Over Electric’s previous website. A company’s website is the backbone of any marketing strategy and its functionality and aesthetics play a crucial role in elevating the brand as a whole. A professional website design is instrumental in positioning a service company as a leader in their industry.
To achieve scalability with Ampt Over Electric we needed to put the right tools in place in order to elevate SEO, marketing automation, and online advertising services. Something of this level is not achievable in simple page builders and we needed to craft this digital product in such a way that it became a working digital asset built to achieve their goals.
By creating a user experience that utilizes a seamless flow further elevating the customer’s view of the brand as a leader in their field. The quality of the website overall is a reflection of the quality of the business. By considering the experience of the customer first we were able to create Ampt Over Electric’s website at a high level of quality that flowed seamlessly from initial discovery to the client booking a service.
Along with a killer website came a strategic emphasis on Local SEO Services. We utilized appropriate keywords throughout their site to improve their reach locally. A part of achieving this new reach was the incorporation of blog writing. Ampt Over Electric now has a wide array of engaging and informative articles that further drive traffic and leads through their website.
Along with their new and improved website, Ampt Over Electric was also privy to SEO tracking and speed performance reports. This set the stage for both the Get X Media team as well as Ampt to monitor ROI and ensure that the new tools and strategies set in place were achieving the company’s goals of ranking high in search engines.
To ensure we went above and beyond in our service for Ampt we also facilitated an agreement with a Calgary local hot tub company to have Ampt Over Electric take care of all hot tub deliveries and the electrical installations required. This resulted in us developing their preferred hot tub electrical installation program which ensures the efficient delivery and hook-up of customers’ hot tubs in Calgary. This program has now partnered Ampt Over Electric with multiple hot tub companies in the Calgary area.
Other digital marketing services to further enhance Ampt Over Electric’s position in the marketplace were the incorporation of professional graphic design services, photography services, video production services, press releases, and public relations outreach. Ampt Over Electric also took part in our “Bring Your Bro to Work Day’ where we show up on site with a pro photographer and videographer to work with the crew while capturing high-quality photo and video content.
This content was then used to enhance the company’s brand and reputation in the form of website content and advertising campaigns.
Our campaign with Ampt Over Electric didn’t stop at only elevating their virtual presence. We’ve also designed and printed all of their branded staff uniforms, custom hats, patches, bandanas, and business cards. These material items are key to maintaining brand consistency as well as creating an eye-catching brand persona that reflects Ampt’s Professionalism and workmanship. With Ampt’s collaboration and our in-depth research of the company, their vision, and current brand identifiers we were able to achieve a high level of design in all of their branded physical content.
With their new virtual campaign, branded company wear, and business cards Ampt Over Electric has experienced a high return on investment and continues to see upward growth in the elevation of their company and customer engagement. We look forward to continuing to work closely with them and are continually developing and optimizing their digital marketing strategy.
Get X Digital Marketing Essentials
Digital Marketing Research and Strategy Development
Often overlooked and under-utilized, proper market research sets the foundations for success throughout any digital marketing campaign. This information is kept confidential.
Graphic Design and Branding Services
Using the industrys best design software and top local talent we were able to rebrand the company with digital assets we could use across all marketing and advertising mediums.
Hassle-Free High Performance Web Design
A customer-focused, modern website redesign geared to drive leads into the business based on well-researched search terms.
Get X Digital Marketing Growth Services
7 Top Ranking Keywords on Google in a Competitive Industry
Google and Youtube PPC Advertising
Custom build advertising strategy and campaign build using Google PPC Ads promoting local electrical services in Calgary.
Get X Media Production Services Provided
Job Site Photography & Case Study Documentation
On-site professional photography services in Calgary including before, middle, and after photos.
FAQ Video Production and Time Lapse Videos
On-site filming of FAQ videos on plumbing as well as the production of time-lapse videos used on the website and throughout marketing campaigns.
Get X Marketing Materials
Printing Collateral and Targeted DIrect Mail Marketing Campaigns
Business cards, flyers, stickers, brochures and more have been produced as well as the design, print, and direct mail delivery services managed through a Canada Post partnership.
Staff Uniforms - T-Shirts, Polos, Hoodies
Using a state of the art production facility we screen printed custom branded shirts, hoodies, and polo shirts for their entire staff team.
Marketing Materials, Custom Clothing, and Promotional Products
Custom phone sockets designed, printed, and delivered as a part of a promotional campaign.