Client Overview:
Wilson Electric is a professional electrical services provider specializing in panel upgrades, EV charger installations, and hot tub installations. They sought to improve their online presence and lead generation after a disappointing experience with a previous marketing provider.
Background and Problem Statement:
Wilson Electric was struggling with a poorly managed marketing provider that charged high fees for SEO, website design, and marketing services without delivering results. Additionally, the provider held their digital assets hostage, demanding a premium payout fee to release their Google My Business account information. Wilson Electric needed a new marketing agency to rescue their digital assets and create a results-driven marketing strategy.
Objectives and Strategy:
Get X Media aimed to achieve the following objectives for Wilson Electric:
- Negotiate the release of digital assets at a reduced cost.
- Redesign the website for a user-friendly experience and lead generation.
- Implement an effective SEO strategy to drive qualified leads.
Execution:
Get X Media successfully negotiated the release of Wilson Electric’s digital assets at a fraction of the asking price. They redesigned the website with a focus on user experience, emphasizing the company’s key services and incorporating lead generation elements. After the website launch, Get X Media initiated an SEO campaign targeting relevant keywords and optimizing on-page and off-page factors along with Google My Business management to improve local search rankings.
Results and Impact:
Within three months of the SEO campaign, Wilson Electric received 121 qualified leads, consisting of inquiries about panel upgrades, EV charger installations, and hot tub installations through email and form tracking. This new strategy not only generated immediate results but also established a foundation for sustained growth.
Conclusion and Key Takeaways:
Get X Media’s strategic intervention and comprehensive digital marketing approach transformed Wilson Electric’s online presence and lead generation efforts. By rescuing their digital assets, redesigning their website, and implementing a targeted SEO campaign, Get X Media demonstrated the importance of working with a reliable marketing agency that prioritizes client success and delivers tangible results.
