Market Research and a Winning Digital Marketing Strategy
Often overlooked and under-utilized, proper market research sets the foundations for success throughout any digital marketing campaign. Better understand your customers, competitors, and market to gain unfair advantages over competing businesses through a customized digital marketing strategy.
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Liz Burt
- Market Research
Introduction to Digital Marketing Services
Make no mistake, the market is in complete control of your income. If your business does not provide what the market wants, someone else will, and you will go out of business. That is simply how business works. What ever happened to market research? Most digital marketing strategy “experts” look at keyword data and call it “market research”. This is deceitful to say the least and marketing a business using just these practices is precisely how you turn ad dollars into toilet paper.
If you reading this you most likely have a problem that needs solving. Should I be doing paid advertising? Search engine optimization? Email marketing? Public relations outreach? Direct mail? Stop. A better question is – How can I achieve my business growth goals in the most tactical and sustainable way as possible? The answer to this question along with the others is by letting the market decide. You have to serve the market the way the market demands to be served. Sure you could spend thousands of dollars testing strategy after strategy wasting tens of thousands of dollars until you figure it out but the historic business titans of our time all understand that in order to reduce risk, market research is imperative.
Comprehensive Market Research Fundamentals
The deliverables we create are rarely what we expect. In todays informational overload of a world, companies require direct response ad copy that draws customers like moths to a flame, headlines that speak volumes, guarantees that build trust in a nanosecond, and offers that anyone would be brain dead to refuse. This is how you win and this all derives from research, strategy, critical thinking, and experience.
The information provided throughout our market research process is absolutely necessary for building effective marketing campaigns. We do not take on clients that have not gone through this process and is why we have a very low customer turnover rate, unlike our competitors. Often the information provided shines light on problems our clients did not even realize they had and holds the power to change the direction of all marketing resources.
- Understanding Market Research
The Four Pillars of Market Research for Building a Winning Digital Marketing Strategy
Company Research
Company research is simply the process of us getting to know you and the business in a very open door policy kind of way. It’s impossible to market a company you know nothing about and this is precisely why we start here. Yes, we need to know your industry, your location, and what products/services you offer but we need to dive deeper if we are to deliver a strategy that may have the power to change the trajectory of your business. Where do you want this company to be in 12-24 months? What is your current monthly revenue? What is your target monthly revenue? What is your marketing budget? What are the biggest obstacles are that are holding you back from achieving your business growth goals? We want to analyze these answers along with the history of your business because they will impact the strategy we deliver.
Competitor Research
Yes, the industry juggernauts that make your company look like peanuts. We analyze these giants to determine why people are using them instead of you. We examine their websites, their service offerings, their ads, their unique selling points, the good and bad reviews, and their marketing tactics to find out exactly why they are successful. Knowing what makes the companies that dominate your industry successful is an incredibly powerful way to quantum leap your marketing efforts and start competing with these tyrants.
Customer Research
If your customers want to buy what you’re not selling and someone else is, you’ve got a problem and a date with dissolution. Customer research is so important because it allows us to identify problems and concerns with the market from the customers perspective. Only then can we address it and provide a better experience. Better yet, guarantee a better experience. If we find 50 bad reviews on your competitors complaining about how nobody ever shows up on time, what do you think guaranteed on time service would do to that market? This is a single grain of rice in downtown Bangkok as an example but you get the idea.
We are looking for an unfair advantage. We read good and bad company reviews, forums, Facebook groups, Linkedin groups, YouTube comments, top blogs, and even book reviews on amazon. We use this information to formulate documents outlining your customers hopes, dreams, fears, pains, desires, verbiage, barriers, and uncertainties surrounding your specific product or service. This allows us to speak to conversations that the market is already having and is extremely powerful when the time comes to write copy and craft offers for your customers.
Keyword Research
Transparent Tracking and Management Systems Built for Simplicity
Get X TrackSmart
Get X TrackSmart is a completely transparent live reporting system that allows our customers to have clear oversight over the impact of their entire digital marketing efforts available 24/7 from their computer or smartphone. This allows customers the ability to see the direct effect on their companies digital marketing so they are able to calculate their return on investment in real-time.Get X WorkSmart
Get X WorkSmart is a completely transparent project management tool allowing for simple collaboration with all internal staff members. Clients are informed as projects are completed and as new tasks are added. This allows our clients to see the work being done in real-time and communicate on all levels as in-depth as they wish while we are executing their digital marketing campaigns.
- Building a Marketing Strategy
Turning Market Research into an Actionable Digital Marketing Strategy
Digital Marketing Strategy Deliverables
- Cheeky Royals Customer Profiling (Dream Buyer Persona)
- Construction of a Godfather Offer
- Content and Media Production Strategy
- Customer Composed FAQ List
- Keyword List (Search Volume, Competition, PPC Price)
- Public Relations Outreach Opportunities
- Short Term and Long Term Growth Goals
- Suggested Marketing Strategy & Proposals
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