AODA Website Compliance: A Comprehensive Guide to WCAG 2.0

Discover AODA website compliance essentials for Ontario businesses, including WCAG 2.0 guidelines, penalties, and Get X Media's accessibility solutions.

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Creating an accessible website is not only a moral responsibility but also a legal requirement in Ontario, Canada. The Ontarians with Disabilities Act (AODA) aims to ensure that all public and private sector organizations provide equal access to public websites accessible people with disabilities. This comprehensive guide will help business owners understand the AODA website compliance requirements and how Get X Media can assist in implementing these guidelines.

Understanding the Ontarians with Disabilities Act (AODA)

The Ontarians with Disabilities Act (AODA) is a legislation enacted in 2005 to improve accessibility for Ontarians with disabilities. Its goal is to identify, remove, and prevent barriers that may hinder the full participation of people with disabilities in society. The AODA website compliance requirements are an essential aspect of this act.

Reasons for the AODA

The AODA was introduced to address the accessibility issues faced by people with disabilities in Ontario. It ensures equal access to goods, services, facilities, employment, and accommodation for all individuals, regardless of their disability. By making websites accessible, businesses can reach a broader audience and provide a more inclusive experience.

Penalties and Fines for Non-Compliance

Failing to comply with the AODA and accessibility requirements can result in penalties and fines. The Ontario government has established a system to enforce compliance, which includes monetary penalties for individuals and organizations that do not meet the accessibility standards. Fines can range from $200 to $15,000 for individuals and from $500 to $100,000 for corporations, depending on the severity of the violation.

Who Needs to Address AODA Compliance

AODA website compliance requirements apply to both public sector organizations and private businesses operating in Ontario. This includes government agencies, non-profit organizations, and private enterprises that provide goods, services, or facilities to the public sector organization, or third parties. Website owners must ensure their digital assets are accessible and meet the Web Content Accessibility Guidelines (WCAG) 2.0 standards.

Web Content Accessibility Guidelines (WCAG) 2.0 Overview

The Web Content Accessibility Guidelines (WCAG) 2.0 are a set of internationally accepted standards for web accessibility developed by the World Wide Web Consortium (W3C). They provide a comprehensive framework for making web content more accessible to people with disabilities. The guidelines are organized into four principles: perceivable, operable, understandable, and robust. Each principle consists of several success criteria that websites must meet to achieve accessibility.

WCAG 2.0 Principle 1: Perceivable

This principle ensures that users can perceive the information on a website, regardless of their disability. Key components include providing text alternatives for non-text content digital accessibility, captions and audio descriptions for multimedia, and adaptable layouts for various devices and assistive technologies.

Text Alternatives

Text alternatives should be provided for any non-text content, such as images, animations, and multimedia elements. This includes adding alt text to images, descriptive captions to videos, and transcripts for audio files.

Captions and Audio Descriptions

For multimedia content, captions and audio descriptions are essential to ensure that people with hearing or visual impairments can access the information. Captions provide a text version of the spoken content, while audio descriptions describe visual elements and actions.

Adaptable Layouts

Websites should be designed with adaptable layouts to accommodate different devices and assistive technologies. This includes ensuring that content can be resized without loss of information or functionality and that it can be displayed in different orientations (portrait or landscape).

WCAG 2.0 Principle 2: Operable

Users must be able to operate and navigate a web page of a website easily. This includes providing keyboard access, enough time for users to read and interact with content, and clear navigation mechanisms like menus and site maps.

Keyboard Accessibility

All interactive elements on a website should be operable using a keyboard alone. This includes links, buttons, inputs. Ensure that users can navigate through the content using the Tab key, and that the focus order is logical and intuitive.

Sufficient Time

Users should have enough time to read and interact with web content posted on the website. This may involve providing options to pause, stop, or adjust the timing of automatically updating or moving content, such as sliders, carousels, and video backgrounds.

Clear Navigation

Effective navigation is crucial for an accessible website. This includes designing clear, consistent menus, providing breadcrumb navigation, and offering a site map to help users understand the structure of the site.

WCAG 2.0 Principle 3: Understandable

Websites must be easy to understand, with consistent navigation and predictable behavior. Content should be in accessible format written in clear, simple language, and input assistance should be available for forms and interactive elements.

Consistent Navigation

Navigation elements should be consistent across the website, making it easier for users to find what they are looking for. This includes maintaining a consistent layout, menu structure, and labeling.

Predictable Behavior

Websites should function predictably, with no unexpected changes in content or context when users interact with elements. For example, opening a new browser window or changing the focus should only occur as a result of user action.

Input Assistance

Provide assistance for users when they are required to input information or interact with forms. This can include offering suggestions, providing error messages, and offering clear instructions for each input field.

WCAG 2.0 Principle 4: Robust

To ensure compatibility with current and future assistive technologies, websites must adhere to established web standards and best practices.

Adherence to Web Standards

Following established web standards, such as HTML and CSS, ensures that a website’s content can be reliably interpreted by various browsers and assistive technologies.

Compatibility with Assistive Technologies

Designing a website with assistive technologies in mind ensures that people with disabilities can access and interact with the websites and web content. This includes ensuring compatibility with screen readers, magnifiers, and alternative input devices.

Implementing AODA Compliance with Get X Media

Get X Media is well-equipped to help businesses meet AODA website compliance requirements. Our team of expert web developers will analyze your website, identify potential web accessibility issues, and implement the necessary changes to comply with WCAG 2.0 standards.

Providing Text Alternatives

Our team will ensure that all non-text web content published on your website is accompanied by appropriate text alternatives, such as alt text for images, captions for videos, and transcripts for audio content.

Implementing Captions and Audio Descriptions

We will work with you to add captions and audio descriptions to your multimedia content, ensuring that it is accessible to users with hearing and visual impairments.

Ensuring Keyboard Accessibility

Get X Media will review your website to ensure that all interactive elements are accessible using a keyboard alone, and that the focus order is logical and intuitive.

Adapting Layouts for Accessibility

Our developers will design and implement adaptable layouts that can accommodate different devices, screen sizes, and assistive technologies.

Designing Clear and Consistent Navigation

Get X Media will help you create a clear, consistent, and intuitive navigation structure, including menus, breadcrumb navigation, and site maps.

Simplifying Language and Improving Readability

Our content specialists will review and edit your website content to ensure it is easy to understand and written in clear, simple language.

Offering Input Assistance for Forms

Get X Media will provide input assistance for forms and interactive elements on your website, including suggestions, error messages, and clear instructions.

Conducting User Testing

Our team will conduct user testing with people with disabilities and using assistive technologies, ensuring that your website meets the needs of all users.

Creating an Accessibility Policy and Multi-Year Accessibility Plan

As part of our commitment to AODA website compliance, Get X Media will help you develop and implement an accessibility policy and a multi-year accessibility plan. These documents will outline your organization’s commitment to accessibility and provide a roadmap for achieving and maintaining compliance.

Online Maps and Complex Diagrams

Online maps and complex diagrams can pose significant challenges for people with disabilities. To ensure these elements are accessible, Get X Media will provide text alternatives, descriptive captions, and clear instructions for users with visual impairments. When necessary, we can also develop alternative formats, such as simplified diagrams or tables, to convey the information more effectively.

Timely Manner and Continuous Improvement

AODA website compliance is an ongoing process that requires regular monitoring and updates. Get X Media is committed to helping businesses maintain their compliance in a timely manner. We will continuously monitor your website compliance report for accessibility issues and implement improvements as needed, ensuring that your digital assets remain accessible to all users.

Live Captions and Audio Descriptions

Live captions and audio descriptions are essential for making multimedia content accessible to people with hearing and visual impairments. Get X Media will work with businesses to implement these features, ensuring that public websites, videos, podcasts, and other multimedia content using in digital marketing meet the AODA requirements and WCAG 2.0 success criteria.

Self-Service Kiosks and Web Applications

In addition to websites, the AODA compliance requirements also apply to self-service kiosks and web-based apps. Get X Media can help businesses develop and implement accessible websites ensuring that all users can easily access and interact with these digital tools. However, kiosks and certain web applications may not be under our core scope of work. Please inquire for details.

Accessible Formats and Support for Assistive Technologies

Get X Media is committed to providing accessible formats and support for a wide range of assistive technologies however screen readers, magnifiers, and alternative input devices are not our specialty. By ensuring compatibility with these tools, businesses can further meet the AODA accessibility compliance report and requirements and provide a more inclusive experience for users with disabilities.


Complying with the AODA, website accessibility requirements and WCAG 2.0 guidelines is crucial for businesses operating in Ontario. Not only does it ensure equal access for people with disabilities, but it also helps businesses avoid penalties and fines for non-compliance. Get X Media is here to help businesses implement and maintain AODA website compliance, ensuring that their digital assets are accessible and inclusive for all users. By following this comprehensive guide and working with Get X Media, business owners can be confident that their websites meet the necessary accessibility standards and provide a welcoming online experience for everyone.

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I’m Corey Hayes, marketing geek with 20+ years in web design, SEO, digital marketing & business automation. I am the CEO & Head of Growth at Get X Media, a company that helps small B2C businesses grow. Acting as CMO for clients, I’ve led 6-7 figure companies using cutting-edge tech and new-age marketing strategies. Passionate about travel, photography & video, I serve as a reliable resource for business growth.

Corey Hayes

CEO & Head of Growth

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