Website Design to Avoid for your Business
In today’s digital world, websites are the cornerstone of almost every business. After all, sites are how most potential customers and clients find your company in the first place. In addition to giving potential customers and clients a way to find you, your website is also one of the first places they go to learn more about your business and what you can offer them. In other words, your website design plays a vital role in helping drive new customers and clients to your business.
That being said, many businesses make fatal design mistakes when creating their websites. Even if yours isn’t one of them, you can probably still learn something from reading about these common pitfalls that many businesses make when designing their sites. Read on for some helpful insights into how you can avoid these common website design mistakes:
Ways to Understand Designing a Website
Before you even begin to design your website, you need to learn as much as you can about the people who will be visiting it. One way to do that is to conduct some customer surveys. Another way is to simply spend time reading reviews and testimonials from your current customers. You should also study your company’s analytics to see what current customers are looking at on your site and what they’re clicking on.
And you should do some research into the keywords your customers are typing into search engines when they’re looking for businesses like yours. Any time you can learn more about the people who are most likely to visit your website, you should. After all, you want your site to appeal to as many of those potential customers as possible. If you don’t know who your ideal customers are, it will be impossible to design a site that will appeal to them. Be sure to do your research before you begin designing your website.
You have a poor user experience.
If you want to keep your customers on your site, you need to make sure they have a good user experience. After all, if your customers don’t enjoy visiting your site, they probably won’t stick around very long. You want your customers to enjoy visiting your website so that they’ll want to keep coming back for more. You can improve your users’ experience in various ways, such as by keeping your site’s load times to a minimum, offering easy-to-read fonts, and avoiding animations and other effects that could annoy your customers.
However, one of the best ways to ensure that your customers have a good experience on your site is to make sure you aren’t asking them to do too much work. Customers these days are constantly bombarded with information. You need to make sure you aren’t giving them too much to take in at once.
Your site is difficult to navigate.
If you make it difficult for your customers to navigate your website, they’ll probably leave before they have a chance to buy anything from you. If you have too many pages, too many menus, or too many links, your customers could get confused and leave before they find what they’re looking for. Even if they do manage to navigate your website, they might get frustrated before they ever make it to the page where they can buy from you.
Fortunately, there are plenty of website design navigation tips and tricks you can employ to make sure your website isn’t difficult to navigate. For example, you can create visual navigation that will let your customers skip past the menus and links. You can also make sure your site’s navigation is completely visible at all times. You don’t want your customers clicking around the page and getting lost before they even have a chance to buy from you.
Your website doesn’t look professional.
Customers are more likely to trust businesses that present themselves professionally. In fact, a recent survey found that more than 80% of customers value professionalism in a business. But if your website design looks unprofessional, your customers probably won’t trust you. Fortunately, there are tons of ways you can make sure your website looks professional, even if you have a very modest budget.
For example, you can choose professional-looking fonts, include a sitemap, and use a professional domain name. You can also make sure your images are high-quality and that your pages load quickly. You don’t have to spend tens of thousands of dollars on a professional website design for your site to look professional. In fact, you can probably get a professional-looking website for much less than that. All you have to do is put in a little bit of effort.
You fail to build credibility and trust with your visitors.
In addition to looking professional, you also need to build credibility and trust with your customers. Unfortunately, most businesses fail to do this. Unfortunately, many businesses make the mistake of thinking that their products or services are so good that their customers won’t doubt them. However, customers don’t automatically trust companies just because they do what they say they do. Consequently, you need to find ways to build trust and credibility with your customers.
You can do this by offering guarantees, including free trials, and by sharing testimonials from your customers who have been happy with your products or services. You also need to be careful not to over-promise on your website. In other words, don’t make promises you can’t keep. If you aren’t 100% sure you can deliver what you promise, don’t promise it. Your customers probably won’t trust you if you over-promise and then fail to deliver.
You Aren’t Optimizing Your Website for Mobile Users
Mobile device users now account for more than half of all global internet users. This number continues to grow each year. Unfortunately, most businesses fail to design their websites with mobile users in mind. Unfortunately, many businesses make the mistake of designing their websites with computer users in mind. Then, when they launch their new sites, they don’t do anything to make them mobile-friendly.
Consequently, many businesses have a poor mobile user experience on their new websites. You can avoid this common mistake by designing a mobile-friendly version of your website from the start. Alternatively, you can use a platform like Shopify, which lets you easily create a mobile-friendly version of your eCommerce store. Fortunately, it’s easier than ever to create a mobile-friendly website. All you have to do is make sure your pages are easy to load and easy to navigate on mobile devices.
Your website’s copy is poorly written and doesn’t resonate with your target audience
Your website’s copy is one of the most important aspects of your site. In fact, according to one study, your copy could account for up to 80% of your website’s success. Your copy is what sells your products and services to your customers. It’s what gets them clicking the “buy” button. Unfortunately, many businesses make the mistake of putting very little effort into their website copy. They assume that their product sells itself and that their customers will be happy with whatever they buy.
Unfortunately, your customers are more likely to make a purchase if they are fully convinced that they are clicking the right button. In other words, your customers need to feel as if they are being convinced to buy. Unfortunately, many businesses fail to put enough effort into convincing their customers to buy from them. Instead, they assume that their products sell themselves. If you want your customers to hand over their credit cards, you need to put more effort into selling to them.
Designing a website is a difficult process. It’s easy to make a mistake and end up with an unusable site. Fortunately, you can avoid many of these common design mistakes by taking the time to research your target audience, designing a user-friendly site, and putting more effort into your website copy. If you make these common website design mistakes, your customers might never become customers. Fortunately, there are easy ways to avoid these mistakes. All you have to do is put in the effort.
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CEO & Head of Growth