Hire Marketing Automations Agency in Calgary
Automate repetitive tasks and your customers’ experience through marketing automation services and save heaps of time. Powerful marketing automation services inspired by industry giants and used to expand into new markets and dominate the undercutting competition.
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What is Marketing Automation?
“Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.” – Salesforce
A Get X Media, we create and run advertisements that drive traffic to a high value content offer on your website. A prospect exchanges their email address for a piece of valuable content that we have created. Immediately upon downloading this piece of information they are redirected to your product or service page which includes the offer you are presenting or the initial step in your sales cycle.
If they accept the offer (book the meeting, purchase, call for the estimate, etc), they are now in contact with your business. If however, they do not take you up on the offer, they are entered into a email follow up sequence providing them with additional information value that gets them closer to the desired outcome.
Value based marketing automation campaigns allow a business to…
What can Marketing Automation Services do for Your Business?
Marketing Automation Services to Help Your Business
How many times have you answered the same question? What is the process that you go through with every new customer? Are you sick of constantly asking for reviews? How would it feel to have all those time-sucking tasks and more taken care of for you without you evening thinking about it? How much more time would you have to focus on building your business? What else could you do with that free time?
Marketing automation takes care of these exact pain points in a business. Not only are companies savings incredible amounts of time but they are making exponentially more cash and have incredibly happy customers. If more time and more money is something that sounds right to you. Let our marketing strategists find ways to make it a reality.
Automation has been used by billion-dollar companies for years. Because of the rapid advancement of technology these systems are available to anyone willing to put in the grunt work to build them. New flash, we are!
In traditional marketing systems, prospects are immediately directed to a product or service page, if the prospect does not take action they are lost along with the advertising dollars you spent to get them there. This new automated marketing system allows you to acquire information from the customer (name and email), and instead of losing them if they don’t immediately purchase, you can remarket to them through email and other forms of advertising. This allows you to get incredible returns on your ad dollars. The result is a database filled with pre-qualified leads and an automated sales system that can be optimized to create a never-ending influx of new business. As prospects go through this system you are consistently providing value, building trust, and removing skepticism while creating “educated” prospects that you can call on at any time throughout the growth of your business.
Important Information for Business Builders Looking to Grow Through Marketing Automation.
Company Analysis and Marketing Automation
Marketing automation has a place and in order to determine what that place is we will have to look into your product and/or service offerings. For example, a prospect in need emergency furnace repair services immediately is not going to be interested in downloading a book about furnace maintenance. It comes down to customer targeting and market demands.
There are places where marketing automation may not be necessary and on the other hand there are places where marketing automation can change the entire landscape of a business and how it operates. Determining where these points of interest are is apart of our marketing automation services.
Market Research and Marketing Automation
We are not believers of guess work. Through our market research services we can determine if there are paint points in a business landscape and identify burning problems that prospects are actively looking for a solution. It is important to realize that not all prospects are ready and eager to “buy now” from your business. Many of them are doing research and looking around at your competitors to determine who is the best fit for them. Market research allows us to find ways of showing the market that you are the absolute “no questions asked” first choice.
Customer Profiling and Marketing Automation
Understanding the market is one thing, understanding the customer is entirely different part of the process. We research what your customers are saying online and identify their hopes, dreams, fears, challenges and uncertainties to truly deliver a valuable piece of content that they will appreciate. In this type of marketing it is critical that you actually deliver on your promise to provide value and the only way to achieve this is by knowing exactly what information will solve their immediate problems. By providing value as you bring a prospect into your marketing process, you portray yourself as the logical choice to do business with. Having this value first mindset paves the way to creating a consistent system of happy and ready to purchase customers contacting your business.
Critical Components of an Effective Marketing Automation Campaign
Creating the assets for an automated marketing campaign can be challenging without experienced marketers. Not only to the technical side of things need to be address but creative designers and talented copywriters are involved in the development process.
Digital Assets Required for a Successful Marketing Automation Campaign
FAQ's About Marketing Automation
Is Marketing Automation for Small Business?
Yes, automation often allows for smaller businesses to compete with industry giants. Running marketing campaigns on multiple channels can seem like a full-time and challenging job.
With efficient marketing automation tools, small businesses can save time, monitor the campaign progress, and have valuable time taken back to focus on their core business growth goals.
Marketing automation enables small businesses to nurture their valuable customers and focus on prospects with the highest potential. They can take their businesses to the next level, build a substantial customer base, concert leads, and increase sales and profit.
With marketing automation, small businesses can execute campaigns, automate processes, monitor, evaluate and optimize the results. A campaign can be scheduled, onboarded, and efficiently tracked by choosing the right marketing automation tools. Marketing automation is infinitely expandable for small businesses. It is possible to save not only time but push your marketing dollars further.
In traditional online advertising, much of the budget is exhausted without any return on investment. By targeting prospects through high-value content offer campaigns, acquiring customer information, and building automated email marketing campaigns you can get a better relationship started with highly qualified and educated prospects.
What companies use marketing automation?
Marketing automation simplifies managing marketing campaigns across several platforms or channels. The use of marketing automation tools is designed for all businesses, irrespective of size. The majority of Fortune 500 companies use marketing automation.
The flexibility and versatility of marketing automation tools make them suitable for everyday marketing campaign management. Almost all marketing automation tools allow customer segmentation, campaign monitoring, customer data integration, and much more.
Many B2B and B2C companies depend on marketing automation to manage their marketing campaigns efficiently. Whether a startup or a Fortune 500 company, marketing automation is designed to make marketing seamless, efficient and simplified.
Can Marketing Automation increase my business's efficiency?
Yes! Marketing automation is crucial to efficient marketing strategies. As more platforms and channels come up, automation makes it easy to reach existing customers and attract new customers. Consequently, you can increase sales or productivity and reduce marketing overhead significantly.
Marketing automation allows businesses to run result-oriented customer retention campaigns that will build brand loyalty and increase profits. You can easily engage customers and remind customers who have lost contact with the company's offers again. Doing this will enhance your business efficiency and keep communication lines open.
Through marketing automation, you can experience improved customer personalization by having holistic and robust customer profiles from the data captured in your automation tool. Nothing feels better than being addressed directly as an individual in a personalized marketing message.
How do CRM and Marketing Automation work together?
CRM (Customer relationship management) software is used for collecting customer data and for managing sales opportunities. It is primarily used as a sales tool. Meanwhile, marketing automation involves generating leads and collecting data to create personalized profiles and communications. In a nutshell, marketing automation is designed for generating leads and nurturing them into becoming customers through highly targeted marketing campaigns.
The two tools are different but can be combined to achieve their full potential. When used together, CRM and marketing automation will make the
marketing strategy efficient. What can you expect from marketing automation?
a. Building relationships before transferring leads to sales.
b. Combining them for closed-loop reporting to discover which campaign is usually generating sales.
c. The CRM is used for collecting all kinds of data for each lead; when combined with a marketing automation system, the leads can be categorized further and assigned points that will help in sending out accurate messages capable of transforming leads to sales.
CRM and marketing automation can be combined for synergistic and powerful results. Do not use one and neglect the other. Use them together and have an enhanced experience with your customers.
Does marketing automation work?
Yes! Marketing automation works. Understanding and managing customer behaviour without a cutting-edge tool may be challenging. Marketing automation helps with prioritizing and executing marketing activities efficiently and with utmost relevancy. It makes tracking and nurturing leads possible and easy. It also enables identifying a users' behaviour and classifying them into relevant communication pathways.
Marketing automation works by helping with guiding users through the journey of becoming loyal customers. It saves time and marketing costs, as the business workflows and repetitive tasks can be automated and audiences segment into relevant groups. Also, contact lists can be generated for efficient follow-up until converted into paying customers.
Marketing automation provides the data to make analysis-driven choices. It gives more in-depth knowledge of leads, making it easy to convert them within a short time.
What is the best marketing automation software?
Marketing automation software is the best thing that ever happened to the marketing industry. With marketing automation software, businesses can optimize their marketing strategy through automation based on data, not marketing tasks. It offers a seamless experience with email marketing, lead generation, sales processes, email, and customer relationship management.
There are many marketing automation software on the market, and here are the best marketing automation software you can choose from for your marketing campaign.
1. Keap (formerly Infusionsoft)
Keap is the best marketing automation software you can trust for growing your business, increasing sales, and improving customer service. Keap has successfully demystified marketing. We are a certified Keap partner and use this for the majority of our clients due to its ease of use, comprehensiveness and lower cost.
Hubspot is another efficient CRM software you can lay your hands on for your marketing campaign. It provides a full platform for enhancing customer service and increasing sales. Get full control of lead generation and monitor your performance with built-in analytics.
3. Active Campaign
Active campaign is another authority and CRM software. It facilitates full automation with the possibility of sending personalized messages to each prospect.
Salesforce is a CRM software that guarantees an enhanced experience throughout the customer journey. It is efficient and helps to achieve all your marketing goals.
What are the benefits of Marketing Automation?
Marketing automation offers several benefits to businesses, whether small or a Fortune 500 company. Below are some of the benefits of marketing automation.
1. Increased Marketing Efficiency
Save valuable time by automating marketing tasks.
Marketing automation cuts costs on running different marketing campaigns, which will save you money.
You can scale up your marketing strategy for improved results.
4. Boosts Sales and Marketing Activities
Marketing automation allows businesses to increase sales and strengthen partnerships.
5. A Comprehensive View of Prospect Behavior
Marketing automation keeps a record of each prospect and action.
6. Effective Pursuit of Sales and Marketing Goals
Pursuing sales and marketing goals becomes more comfortable as you have full control over them.
7. Increased Lead Conversion
Marketing automation enables companies to increase their leads and ROI.