When it comes to website design, many and most business owners tend to think of a place where a customer can go to learn about their business. Now this may be true in a lot of ways however, websites are far more than that.
When we change the perspective on website design from a business owners point of view to that of a customers, the way we think about it shifts dramatically.
At Get X, We see websites as digital sales assets that guide visitors into becoming customers through the use of direct response copy and cleverly thought out media. A way to captivate visitors intrigue, provide value, and entice people into taking action.
Initially, when writing content for a website you may start with, what information do I have that I can give my customers about me? This is a general practice for most marketers and it’s not entirely wrong but hear me out.
What if instead you asked, what do my customers want to hear from me? What can I provide to my customers to make them feel like my business is the best choice? How can I remove all the doubt and scepticism about my business? How can I get customers to trust me before they call me? Now we are getting somewhere.
This shift in perspective may sound small but in reality it’s incredibly impactful.
The copy becomes focused more on solving problems and outlining benefits. You begin to shine light on bad experiences and worse case scenarios. You might even showcase what good hassle free service “feels” like. Or explain why your quality work is far more important than saving a few dollars.
Now with that in mind, instead of simply writing about your business you are providing your customers with real valuable information they can relate to, and you will help them make better choices. Which ironically enough, leads to more people buying your products or services and allows you to stay firm on your price. Who would have thought that helping your customers is actually good for business. What a concept.
This may all sound fun and exciting but you’re probably asking how do we get the answers to these questions?
We turn the table and put ourselves in the shoes of your customers. We check competitors websites, read through good and bad reviews, dive into forums and really do some in depth research on what your customers are talking about. We want to know what’s most important to them and what they absolutely cannot stand.
From this research, we are able to compile a list of high impact elements that can be organized it into compelling direct response copy and media. This allows us to communicate with your customers and speak to them through conversations they are already having with themselves.
This is what we do. If you are in the market for a website that is truly going to convert visitors into “cash in hand” paying customers, you have come to the right place.
Websites that actually deliver for business owners require laser focused direct response copy and calls to action in order to drive buying customers through the door.
Our high performance websites convert and we build them quickly at a price that won’t destroy your bank account. Enjoy a hassle-free experience with our digital marketing strategists that take care of the copy writing, landing page creation, market research, search engine optimization, and speed optimization through a completely “done for you” service.