/case-studies/dental-hygiene-express · CASE STUDY
Dental Hygiene Express
A brand-new website that launched ranking from day one, with every call and booking tracked from the first click.
GA4 + call and rank tracking via Cortex · Jun to Jul 2026
The challenge
Dental Hygiene Express needed a website that did more than look good — it had to convert visitors into booked appointments and rank in a competitive Calgary market from the moment it went live. And it had to prove it: every call and booking measured, not guessed at.
What we did
We designed and built a fast, conversion-first website engineered to turn visitors into booked appointments, then launched it already optimized to rank rather than waiting months for it to be indexed and tuned.
From day one we wired in GA4, call tracking, and booking tracking through Cortex, and paired the new site with SEO and Google Ads so the visibility and the conversions were being measured together, in real time.
The results
In the first month on the new website, phone calls rose 88% and visitors climbed 39% month over month, with 29 keywords already ranking in Google’s top 3 at launch. A new site that started producing on day one, with the numbers to prove it — and we are only getting started.
