Urban Piping, led by Founder and CEO Graham Drew, is a professional plumbing company offering specialized services in the Poly B industry. With a well-defined vision for the company’s future, Graham sought a marketing agency to provide guidance and skillful execution of targeted marketing tactics.
Background and Problem Statement:
Graham approached Get X Media with a clear vision for Urban Piping’s growth and expansion but needed expert guidance in selecting and implementing marketing strategies to achieve these ambitious goals. As the business grew, the marketing challenges evolved due to increasing competition in the industry.
Objectives and Strategy:
Get X Media aimed to achieve the following objectives for Urban Piping:
- Increase lead volume and website traffic
- Improve search rankings for competitive keywords
- Establish Urban Piping as an industry leader through public relations and educational outreach
- Develop branding and marketing materials to support growth
Get X Media collaborated closely with Graham to develop a comprehensive digital marketing strategy, including local SEO services, online advertising campaigns, graphic design, web design, marketing automation, and production services. As competition grew, Get X Media pivoted, launching an educational public relations outreach campaign to emphasize the importance of quality service and hiring qualified contractors in the Poly B industry.
Results and Impact:
The digital marketing campaign delivered outstanding results for Urban Piping:
- 1700% increase in website leads
- 300% increase in website traffic
- Front page Google ranking for 200 competitive keywords
- Successful educational outreach campaign
The comprehensive marketing approach, including branding, promotional materials, custom clothing, and production services, provided a solid foundation for Urban Piping’s continued growth beyond initial expectations.
Conclusion and Key Takeaways:
Get X Media’s holistic and results-driven marketing strategy propelled Urban Piping from a neighborhood plumber to a national industry leader. By combining local SEO, public relations, educational outreach, and cohesive branding, the agency demonstrated the power of a multi-faceted approach in achieving sustained growth and industry dominance. Urban Piping’s success highlights the importance of working with a marketing partner that can adapt and evolve to meet the changing needs of a growing business.