Urban Piping

Calgary’s plumbing market is crowded, and Urban Piping’s specialty — Poly-B replacement — is exactly the kind of high-value work every competitor wants to rank for. Being good at the job was never the problem. Being the first name a homeowner finds, and proving that visibility turned into real phone calls, was.

We ran SEO and Google Ads as a single system rather than two disconnected line items, with every click and call tracked back through Cortex to the job it produced.

On the organic side we built genuine topical authority around their specialty and optimized for how customers actually search today — in Google and in the AI answers that increasingly sit above it. On the paid side, budget went only where the tracking showed it paid for itself.

Urban Piping now holds 144 keywords in Google’s top 10 and 49 in the top 3 — a dominant footprint in a competitive local market, measured live in Cortex rather than promised in a pitch. Ten years in, they are still a client, which is the number we are proudest of.