/google-ads/rates · 59 WORK ITEMS
Google Ads Management rates, out in the open.
Every task in a google ads management engagement, and the time it honestly takes at three levels of care. We work at Speed + Quality: the AI-enhanced sweet spot where the job is done right without the manual overhead. Faster than that means corners cut. Slower means someone doing it by hand with no AI, and charging you for every minute of it.
Rushed Corners cut, quality drops
Speed + Quality Our AI-enhanced sweet spot
Manual Unassisted, no AI
Campaign build
Work item Rushed Speed + Quality Manual
GB-01 Account setup, billing, structure 1 h 1.5 h 2.5 h
GB-02 Conversion tracking install 1.5 h 2.5 h 4 h
GB-03 Keyword research & ad-group mapping · per campaign 1 h 2 h 4 h
GB-04 Campaign build · per campaign 1 h 2 h 3.5 h
GB-05 Ad-group build & theming · per ad group 20 min 40 min 1.5 h
GB-06 Responsive search ad copy · per ad group 45 min 1.5 h 2.5 h
GB-07 Asset & extension build · per campaign 45 min 1.5 h 2.5 h
GB-08 Starter negative-keyword list 30 min 1 h 2 h
GB-09 Geographic targeting & radius · per campaign 20 min 40 min 1.3 h
GB-10 Bid strategy & budget · per campaign 20 min 40 min 1.3 h
GB-11 Landing-page conversion review · per page 45 min 1.5 h 3 h
Account structure
Work item Rushed Speed + Quality Manual
AS-01 Search & Display separation 10 min 18 min 30 min
AS-02 Search Partners review 6 min 10 min 18 min
AS-06 Ad-group keyword count threshold · per campaign 8 min 15 min 28 min
AS-07 Duplicate keywords / cannibalization · per campaign 12 min 20 min 35 min
AS-08 Match-type distribution · per campaign 8 min 15 min 28 min
AS-09 Auto-apply recommendations off 5 min 8 min 12 min
AS-11 Campaign-by-intent separation 15 min 25 min 45 min
AS-12 Image asset coverage · per campaign 15 min 25 min 45 min
AS-15 Sitelink URL health · per campaign 10 min 18 min 30 min
AS-16 Lead form coverage · per campaign 12 min 20 min 35 min
AS-18 Promotion asset freshness · per campaign 8 min 15 min 25 min
AS-19 Sitelink relevance · per campaign 10 min 18 min 30 min
Keyword targeting
Work item Rushed Speed + Quality Manual
KW-02 Match type aligned to bidding · per campaign 10 min 18 min 30 min
KW-05 Cost-per-lead waste elimination · per campaign 20 min 35 min 1 h
KW-06 Keyword Planner research · per ad group 30 min 1 h 2 h
KW-07 Cross-match-type cannibalization · per campaign 12 min 20 min 35 min
KW-08 Per-match-type performance balance · per campaign 12 min 20 min 35 min
KW-09 Top-converting keywords to exact match · per campaign 12 min 20 min 35 min
KW-10 Broad-match elimination · per campaign 10 min 18 min 30 min
Negative keywords
Work item Rushed Speed + Quality Manual
NK-01 Self-blocking negative keywords · per campaign 10 min 18 min 30 min
NK-04 Universal junk-pattern spend 12 min 20 min 35 min
NK-05 High-converting terms promotion · per campaign 12 min 20 min 35 min
NK-06 Shared negative-keyword lists · per account 10 min 18 min 30 min
ST-01 Search-term review (approve/deny all) · per campaign 20 min 40 min 1 h
Bidding and budget
Work item Rushed Speed + Quality Manual
BB-05 Lost impression share analysis · per campaign 12 min 20 min 35 min
BB-06 Bidding strategy & conversion volume · per campaign 12 min 20 min 35 min
BB-07 Bid-strategy target value realism · per campaign 12 min 20 min 35 min
DP-01 Dayparting & ad schedule 12 min 20 min 40 min
DV-01 Device bid adjustments · per campaign 10 min 18 min 30 min
Ad copy and extensions
Work item Rushed Speed + Quality Manual
AC-01 RSA per ad group (1+ RSA with 15H+4D) · per ad group 15 min 25 min 45 min
AC-02 RSA ad strength · per ad 12 min 20 min 35 min
AC-05 Extension coverage at modern thresholds · per campaign 12 min 20 min 35 min
AC-08 Emergency & trust language · per campaign 12 min 20 min 35 min
AC-09 Competitive position metrics 10 min 18 min 30 min
AC-10 Disapproved ad remediation (diagnose + fix + resubmit) · per ad 12 min 20 min 35 min
FIX-01 Blended Google Ads fix (legacy daily-summary item) · per fix 10 min 20 min 35 min
Geographic targeting
Work item Rushed Speed + Quality Manual
GT-01 Geo target type · per campaign 8 min 12 min 20 min
GT-06 Locations, radii, exclusions · per campaign 15 min 25 min 45 min
Landing pages
Work item Rushed Speed + Quality Manual
LP-02 Landing-page health review · per page 15 min 25 min 45 min
Conversion tracking
Work item Rushed Speed + Quality Manual
AD-01 Analytics installed (GA4 setup) 20 min 40 min 1.3 h
AD-02 Conversion tracking setup (pixel / tag / call / form / booking / e-com) 30 min 1 h 2 h
CV-01 Conversion action audit · per account 10 min 15 min 25 min
CV-02 Click-to-call set added (header/body/footer) · per page 5 min 10 min 20 min
CV-07 CTA copy rewrite (first-person, Submit killed) · per form 4 min 8 min 15 min
CV-17 Form friction reduced to 3 fields or fewer · per form 15 min 30 min 1 h
Quality score
Work item Rushed Speed + Quality Manual
QS-02 Low-quality-score keywords · per keyword set 15 min 25 min 45 min
Local services
Work item Rushed Speed + Quality Manual
LS-01 Location extensions linked from GBP 10 min 18 min 30 min
LS-02 Call extensions deployed 8 min 15 min 25 min
Times are per work item. Where a task scales per page or per location, the total is that time times the number of units. This is the same standard our audits and reports run on, so what you see here is what you get.
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